About Us

We were started by someone who cares about doing rad stuff, and looking hot while doing it. Literally, our hoodies trap heat like nobody's business. So this guy (our founder) wanted to make himself some dope (like, actually dope, not Dope) designs to wear, that turn heads and leave people asking, "where'd you get that?" and "you stole it??" and "how'd you get up there????" Hiking, climbing, chilling, or snowboarding, but definitely NOT skiing, are what we like to call: vibin'.

This isn't your average big box brand that mass produces random products and sells them under the pretense of "environmental consciousness" while expelling their weight in CO2 emissions. Yes, we use the most environmentally friendly dyes on the market. Yes, our products are built to last. And yes, we use ethically-sourced materials. Those are no-brianers. Obviously. Edgy, I know. That's just us. But in addition to being responsible, we actually care how our products look and feel. Our designs are tailor made to resonate with the souls of park rats, shredders, beach bums, van lifers, and their associates. Because that's the soul of our founder. If you don't look and feel great in our gear, that's on us. We're here to simultaneously give you maximum feel and sex appeal. Because, we're Built Different.